Are you wondering how digital marketing automation can work for you? Here are the top ten automated marketing solutions for 2020 and beyond!
Marketing is a crucial part of your business. Yet as consumer behavior changes, more time may be required to study them to serve the right ads and get the desired results.
This may take time when done manually but by deploying automated marketing solutions, it may help dial the demand a little bit. You can then use this time to focus on other vital factors of your business.
Check out 10 tips for automating your marketing in 2020.
What’s Market Automation?
Before we get to the trending automated marketing solutions in 2020, it’s good we are on the same page on what the tools do.
Marketing automation is using software for marketing activities to operate automatically. It helps in saving time on repetitive tasks such as social media postings, email marketing, social media marketing, and ad campaigns. You allow yourself the freedom of working on your business rather than always working in your business.
Using automation tools helps in making the processes effective and more personalized for customers.
Best Automated Marketing Solutions in 2020
Here is a cultivated list of effective marketing automation solutions to help sort through your company’s needs and chose the most reliable and appropriate tools for your team.
1. Ontraport
This is business software for small businesses, solopreneurs, and entrepreneurs. They have marketing automation, CRM, and other features that contribute to a small business.
The features are but not limited to.
- Reporting
- Email marketing
- Landing pages
- Ecommerce
The most valuable things that the automation focuses on are insights and reporting. It gives you a clear look at your marketing campaign performance.
2. ActiveCampaign
This is integrated marketing automation, email marketing, and small business CRM software. The best thing about ActiveCampaign is that it’s flexible and has a reliable marketing automation functionality. It’s highly rated as one of the most comprehensive automated marketing solutions in the market.
There can be a bit of a learning curve for beginners and individuals with a little tech knowledge. However, once you’ve gotten used to the features and understand the tool, it’s very powerful.
3. SendinBlue
SendinBlue began as a digital marketing agency and later built a powerful email marketing tool that ended up gaining popularity. It’s now recognized as a marketing automation software.
Some of their advanced features include lead scoring and reporting. It also comes with a free plan that includes phone support, basic marketing automation functionality, and 300 emails per day. You can also run SMS campaigns by using SendinBlue.
4. InfusionSoft
InfusionSoft is currently known as Keap. It’s been around 15 years and has helped marketers deliver on leads, customer acquisition targets, and revenue. This makes it effective for soloprenurs and small businesses.
The automated marketing solution has a very sophisticated user base. It allows the user to make complex decision trees, depending on the lead magnet a consumer signs up for. It also considers the number and type of emails they click and opens on other contact property data.
5. Pardot
Pardot is one of the SalesForce Empire products. It’s a cloud automation solution that serves company clients that already have technical resources and ready to learn how to operate the software.
They have multiple features to make sure your marketing campaigns are productive. Some of the features are lead scoring, lead nurturing, email marketing, and efficient ROI reporting.
You can manage all engagements of your website and come up with predictive lead scoring based on your parameters. This makes sure your marketing strategy is efficient and eliminates wasted time and effort from your sales team.
It’s worthwhile to note that Pardot is a powerful tool for large corporations but it might be a larger expense for small businesses.
6. Marketo
This is among the automated marketing solutions that have been around for a while. It was recently acquired by Adobe and integrated with its enterprise marketing cloud.
The Adobe integration means that you can use Adobe Target for personalization and experimentation and Adobe Analytics for statistics measurement. You’ll also have access to effective marketing automation and optimization collection.
The marketing solution is built with an enterprise in mind.
7. Autopilot
Autopilot has a very visually appealing look. They make a messaging, email marketing, and automation platform. Autopilot prides itself on being at the top of the easiest automated marketing solutions to use.
It has a clean visual editor that’s easy and fun to use. Although their platform is primarily used for sophisticated targeting and messaging, it’s possible to create a simple autoresponder depending on your time-sequence.
8. GetResponse
This is a marketing automation tool that comes with multiple layers and features. Their packages include features like.
- Landing pages
- CRM
- Email marketing
- Ecommerce tools
- List building tools
- Autoresponders
GetResponse is easy to use and it delivers quality features and results. However, it’s most effective for simple features like newsletters and emails. You may run into some trouble if you’re looking for a marketing solution to incorporate complex logical automation.
9. Drip
Drip is solely focused on e-commerce marketing solutions. They provide an open platform, claiming they can play with any marketing strategy in progress.
Email is one of their strongholds. Their automation and email marketing features include.
- Email campaigns
- Email builders
- One-Off Emails
- Automation workflows
- Multi-channel marketing
They’re also remarkable in personalization and analytics. It’s an effective email automation tool for e-commerce marketing.
10. BuzzBuilder Pro
This tool is useful to marketers, sales teams, and entrepreneurs. It helps in getting prospects, generating leads, and nurturing them for higher conversion rates.
Here are some included features to use:
- Email marketing automation
- Website form builder
- Lead nurturing
- Tracking and analytics
- Social media marketing
- Hot-leads alerts
The tools give you an idea of the type of content readers are interested in more on different platforms.
Interested in More Automated Marketing Solutions?
There’s a lot to do in your business every day. You don’t want to get stuck doing time-consuming tasks every that doesn’t contribute to growing your business.
Automated marketing solutions helps you keep tabs on for all these activities while giving you time to focus on other sectors of your business. Putting these systems in place will pay off in the long run.
If you want to start setting up marketing automation for your business, schedule a consultation today for us to help.
