Digital Marketing Moment

Take Advantage of Low Volume Keywords in your SEO Strategy

July 11, 2019

- SEO

Are you targeting low volume keywords? Let’s look at why this opportunity is missed by so many businesses! I want to talk about low volume keywords and why they shouldn’t be overlooked by you when you’re trying to figure out what keywords you’re optimizing…

Google’s Site Diversity Update and How It Affects Your Business

July 4, 2019

- SEO, Website Design

Google implemented an update to their search results in June called the “Site Diversity Update”. Let’s talk about how it affects your business. Google announced their new Site Diversity change, impacting the Google Search platform. In June, Google rolled out 2 major updates. Let’s…

Why Your Website Needs Google Search Console

June 25, 2019

- SEO, Website Design

Often overlooked, Google Search Console provides valuable insights on factors that affect your position on Google Search. Watch and see how it can help you get the most out of your website. Google Search Console. One of the most overlooked items when people launch…

Search Console Maximize Usability and Search

June 18, 2019

- SEO

Stay ahead of issues hurting your search engine position with Google Search Console. Mobile usability and your position on Google Search. Google regularly checks website usability on mobile devices as part of it’s algorithm when it’s trying to figure out where websites are going…

Marketing to Website Visitors After their Visit

May 27, 2019

- Re-marketing

If you’re not running a remarketing campaign for your business, you could be missing out. Remarketing (or retargeting) digital advertising campaigns allow you to engage with people who visited your website, after the fact. You can target people based on any number of criteria,…

Responsive Search Ads on the Google Ads Platform

May 10, 2019

- Google Ads

Is your business taking advantage of Google’s use of AI with their Responsive Ads? Here’s what Responsive Ads are all about and how they can help your business. Responsive search ads on the Google Ads platform. Let’s see what they are and how they…

Using Google Analytics Audiences to Improve Conversion Rates

April 18, 2019

- Conversions, Report & Analytics, Website Design

Learning how different types of website visitors interact with your website using Google Analytics Audiences provides great insights on behaviour and opportunities to improve your conversion rates. Audiences and Google Analytics. Are you using this powerful feature in Google Analytics? This feature allows you to…

Email Open-Rates and Your Subject Line

March 27, 2019

- Email Marketing

Are you struggling trying to figure out why people aren’t opening your email marketing newsletters or campaigns you’re sending out? Have you thought about how many different reasons there could be for that? Here is the first reason I want you to look at…

Shoppable Ads on Google Images are Here!

March 12, 2019

- Google Ads

Google is rolling out Shoppable Ads on the Google Ads platform. In a recent study, it was found that the majority of customers begin their online shopping journey on Google with a simple Google Search for a product. This makes Google Ads one of…

Staying in Front of Customers with Remarketing Ads

https://youtu.be/zWjM6rMa3uo

February 13, 2019

- Re-marketing

Turn that potential customer into a paying customer with remarketing ads. See how a Digital Remarketing Campaign can help you connect with website visitors and nurture them to bring them back for the close….

Marketing Your Online Store During the Holidays

November 12, 2018

- Digital Marketing Strategy, E-Commerce, Email Marketing, Marketing Automation, Website Design

We’ve got Black Friday coming up, we’ve got the holiday season coming up and if you’ve got an e-commerce store, you’ve got to figure out a way to get your brand in front of your customers. This is the time of the year you…

Top 5 Home Builder Website Design Tips

October 24, 2018

- Customer Experience, Design, Digital Marketing Strategy, Website Design

81% of your future clients will use some form of online research before contacting your business. As a result, your website needs to be client ready and worthy of your brand. You spend all day helping make clients’ visions a reality, now it’s time…

Landing Pages vs. Web Pages…What’s the difference?

October 16, 2018

- Landing Pages, Website Design

A common question I field is what is a landing page, and why do I need one? What makes it different from other pages on my website? Let’s talk about landing pages! Typically, a website is structured with a homepage which provides an overview of…

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