Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand!
As your business prepares to develop its website, you’re taking the design process seriously. You recognize that everything from the colour scheme to the logo design will affect your branding strategy in the long run.
The good news is that you’ve come to the right place with this article. Detailed below is everything you need to know about choosing the best colour combos for your website design.
Once you choose your colour scheme, it’s important to keep it consistent across all marketing platforms. That’s how you’ll build a brand reputation that can be recognized by consumers immediately.
After all, even experts recognize the value of branding in today’s competitive market. Keep reading to ensure your marketing materials connect with their target audience.
Different Colours Produce Different Emotions in People
The first thing to note about website design when it comes to the use of colours is the psychology behind them. Colours have the implicit ability to produce genuine emotions in viewers. That’s why it’s important to choose your brand’s colour scheme with care.
For example, the colour blue is one of the most popular colours in marketing materials throughout the world. It promotes a feeling of calm and serenity, which can encourage buying habits.
For some food-based business, though, consider using red in those marketing materials. The colour red encourages passion, which can translate to a healthy appetite on a subconscious level.
If you think about it, you might be able to remember a lot of fast-food brands that make use of red in their branding. Consider Arby’s and Wendy’s as examples.
Green is another colour that many businesses use, as it promotes harmony and eco-friendly practices. Orange is a bright colour that can be very bold, but it also represents enthusiasm which can be useful. Purple is used as a royal colour to present a sophisticated appeal to audiences, too.
Seek Professional Guidance on the Matter
Another essential website design tip to remember is that you don’t have to go through the process alone. That’s why expert website designers exist in the first place.
Consider the following statistic regarding website design services throughout the United States. It indicates that in the year 2019 alone, the industry generated $38 billion in revenue. In other words, you have plenty of options available when it comes to professionals to hire.
Still, it’s important to only work with reliable website design services you can trust. Consider reviewing potential reviews or testimonials from previous customers before hiring a website design service. Doing so could give you great insight as to whether you can expect a positive experience from them, too.
These experts should be able to guide your business through the ideal marketing decisions like choosing a colour scheme. Trusting this outside perspective can ensure your business’s overall brand is the most effective it can be.
The Best Color Combos Are the Simple Ones
Perhaps the most significant modern trend in branding strategies is that of simplicity. In today’s overwhelming Digital Era, online users want information in an efficient and engaging way. They don’t want to feel bombarded by overcomplicated website designs that are difficult to navigate, for instance.
In addition, online users will have more respect for colour schemes that are simple in nature. Stick with two or three main colours at most. Even better, use one major colour and one colour as an accent throughout the site.
The use of bold colours like orange or yellow, in fact, might be best suited as accent colours. That way, online users can stay calm and collected when visiting your site.
Don’t Forget to Make Use of Enough Black and White
Speaking of simplicity, it’s worthwhile to note that using black and white on your website is still advisable. This is of particular importance when it comes to any text on a web page such as in a blog article. Online users don’t want to be distracted by colours while they’re researching important material.
Plus, black and white is the most reliable colour combination in terms of enough contrast to be readable. If you used blue and purple for text on a page, for instance, everyone would have a hard time reading it. Yellow, orange, or red text is also very difficult to read.
Keep Your Branding Consistent Across All Platforms
Remember, your business’s website is a chance to present your business’s brand to the rest of the world. All other digital marketing strategies will point back to it, after all. For that reason, you want the colours you use on your website to be incorporated into all other marketing materials.
This is a great way to encourage long-term consumer loyalty for your brand. That loyalty, in the long run, is going to be an invaluable asset in terms of your profit margins.
Make the most of your website’s overall user experience (UX) to really impress each online visitor. For more detailed guidance, check out this article your customer’s online brand experience.
Invest in the Most Reliable Website Design Services Today
At this point in the article, you have a thorough understanding of what goes into choosing the best color combos for your business’s website. There’s no need to cut corners when it comes to making the most of your branding strategy. That’s why you’ll take the above guidelines seriously.
Of course, there are still a lot of ins and outs to navigate when it comes to digital marketing. Still, you recognize the value of investing in online marketing strategies. It can be in your best interest to work with expert professionals in the industry.
In fact, that’s where we can come into play. We strive to bring clients like you the most reliable and effective digital marketing solutions on the market. We want your business’s brand awareness to continue to develop and thrive.
For that reason, we encourage you to browse through the rest of our website today. On our blog, you’ll find the latest and greatest trends in branding and digital marketing. To start, check out more details about our website design services available in Toronto.
