Let’s look at opportunities outside of Google and major search engines to see how you can connect with your customers and prospects using specialty search or vertical search engines.
Today, I want to talk about Vertical Search Engines, and how you can use these search engines to help increase the visibility of your business or brand online. Now when you think of traditional search engines, you think of Google or Bing. The difference between a traditional search engine and a vertical search engine is that a vertical one is more specific to an industry. Think about when you’re looking for products, an example would be Amazon. If you’re looking to travel, it would be a website like Expedia, Kayak or Trivago. These are search engines or websites designed specifically to cater to one specific industry.
Why Users Like Vertical Search Sites
As a user, when you’re looking for a product or something within a specific industry, rather than get a bunch of varied results on a search engine like Google, you can get some really specific information about whatever niche topic it is that you’re looking for.
Using Vertical Search for Your Business
Think about your industry or market niche you are practicing business in and look for properties that are out there that help users find content within that niche or market sector. These sites curate content and pick the best of the best for their users. Your goal is to try to build relationships with these providers so that you can get your products, services and content in front of the people that are looking for items specific to your niche. This isn’t to say you can ignore Google, but more to say you can’t only focus on Google if you want to connect with your customers everywhere.
I’m Sandeep and that was your Digital Marketing Moment for this week. Join us next week where we continue helping business owners like you win on the web.
