Digital Marketing Strategy Archives - Page 2 of 3

Free Email Marketing Now Available For Your Shopify Online Store

April 21, 2020

- Customer Experience, Digital Marketing Strategy, E-Commerce, Email Marketing

If you have an eCommerce store and have been looking to start using email marketing to boost sales, here’s an opportunity! Shopify store owners can use Shopify Email for free til October 1st. If you’re selling online using Shopify, then Shopify has some great…

Maintain Customer Confidence By Communicating Thru Your Website

April 9, 2020

- COVID-19 Resources, Customer Experience, Digital Marketing Strategy

Use your website to keep your clients updated and confident about the future Maintaining confidence with our clients. That is probably, for most of us, the number one priority in our businesses right now. I want to talk about how you can communicate with…

Review What You’re Saying With Your Marketing Automations In Light of COVID-19

March 31, 2020

- Customer Experience, Digital Marketing Strategy

Hey everyone, today’s post is for those that are using some form of marketing automation in their digital marketing strategy to help them communicate better with their prospects and clients. This is especially for those that haven’t reviewed the messaging in their automations lately….

Reassure Your Clients with a Good Communication Strategy

March 20, 2020

- Customer Experience, Digital Marketing Strategy

Communication is Crucial During this COVID-19 Crisis to Instill Confidence and Reassure Your Clients As They Face Information Overload, Flow of Misinformation & Fear. Here’s an example of what a B2C and B2C Business can do. People are ConfusedI’m speaking to some of my clients, a lot…

Collaboration and Communication Tools During The COVID-19 Situation

March 19, 2020

- Customer Experience, Digital Marketing Strategy

In this video I’m going to focus more about how to stay ahead and how to keep your business running in terms of your clients and your team members. Because of this need for us to be self isolating, a lot of us are…

3 Items to Consider Before Starting With Facebook Ads

March 10, 2020

- Digital Marketing Strategy, Website Design

The first thing is establishing some measurable goals. What I mean measurable is rather than saying, okay, I want to get more people to come to my website or wanting to get more people to buy my product, think about how you can measure…

Avoid This Mistake When Adjusting Marketing Budgets During COVID-19

March 9, 2020

- Customer Experience, Digital Marketing Strategy

Make smart, calculated decisions when you’re assessing your marketing budget during the COVID-19 crisis. I want to talk about one of the more common questions or topics I’m discussing with my clients this week. Most of them are thinking about making some decisions around…

Getting Started With Writing Your About Us Page

March 6, 2020

- Digital Marketing Strategy, Website Design

What if there was a way that your ads could target people that are actually interested in your product category before they even hit your website? Well today I want to talk to you about some ways that you can do that. It all…

Serving Online Ads to People Who are In-Market & Interested

March 3, 2020

- Digital Marketing Strategy

Through their algorithms and, and cookies and whatnot, these search engines and social media channels are now able to figure out whether someone has the intent to purchase something based on how they interact with their platforms or their websites. For example, let’s say…

5 Digital Marketing Trends You Can’t Ignore in 2020

March 2, 2020

- Digital Marketing Strategy

As of January 2020, 59% of the world’s population is active online. It’s growing harder and harder to ignore that our world practically revolves around technology in one or another. Brands also have to face this fact daily as they develop marketing campaigns. It’s obvious that…

Digital Word-of-Mouth: Why Your Business Needs a Strong Social Media Presence

February 19, 2020

- Customer Experience, Digital Marketing Strategy, Social Media, Social Media Advertising, Social Media Campaigns, Website Design

If you’re not taking advantage of the marketing power of social media, you’re missing out. Learn why you need a social media presence for your business. Social media has handed companies a perfect way to connect with their audience on a silver platter. Where…

Unique Value Propositions

February 13, 2020

- Digital Marketing Strategy

Today I want to talk about Unique Value Propositions and share a couple of pointers to help you all formulate that Unique Value Proposition. One of the questions that gets people stumbling most often when we’re having our initial meetings is just that –…

Content Marketing Ideas That Are Sure to Lead to Conversions

February 13, 2020

- Customer Experience, Design, Digital Marketing Strategy, Website Design

High-quality content is necessary, but you also must know how to use it. Check out these content marketing ideas that are sure to lead to conversions. Did you know that there are more than 1 million small and medium businesses in Canada? Because of this, you’re…

How to Choose the Best Color Combos for Your Website

February 9, 2020

- Customer Experience, Design, Digital Marketing Strategy, Website Design

Picking the wrong colours for your website can make your visitors click off the page in no time. Learn how to choose the best colour combos for your brand! As your business prepares to develop its website, you’re taking the design process seriously. You…

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