There are over 4 billion websites.
You’ve put in so much time, effort, and money in to make yours stand out. But now the question is, how do you make the website work for you?
You need a digital media strategy.
Keep reading to learn all about digital media strategy and how you can get started with your own today.
What Is Digital Media?
You interact with digital media every day. A website, an app, music streamed, or a video watched, we interact with digital media so much that it’s become part of our daily routines.
When you visit a single website or use an app, the goal of the media within that site generally has one cohesive purpose: to convert you as a user and visitor into a paying client that frequently returns for more.
That’s where a digital media strategy comes in to play.
What Is a Digital Media Strategy?
Every website owner knows how important and yet difficult it is to create content that not only keeps users on their site, but also signing up for email lists, purchasing products, and coming back for more.
A digital media strategy addresses just that — how to find and retain new visitors and how can you convert them into clients.
Why Do You Need a Digital Media Strategy?
In case turning your visitors into returning clients wasn’t enough incentive, here are a few other reasons that creating a digital media strategy is incredibly vital to your business.
You Need Direction
You can keep writing and writing but if you aren’t sure where you’re going, it’s hard to measure if you’ve actually gotten there.
Putting together a digital media strategy can help you stay focused and on track for your goals.
Trackable Campaigns
One of the best things about digital marketing is that, unlike traditional marketing, you know exactly what kinds of people are seeing your ad and if it’s converting.
Creating a digital media strategy in conjunction with your campaigns will allow you to know if you’re on track to hitting your targets or if you need to rethink a strategy.
Increase Your Reach
Digital marking is the perfect way to reach new clients.
You’ll be able to expand your audience through targeted campaigns that reach new corners of the web. With a variety of digital media materials that are cohesive and span across your blog and socials, you’ll soon create brand recognition and a more engaged audience.
You’ll Know Your Clients Better
Google Analytics can only tell you so much. With a digital media strategy, you can start to create content and surveys that will allow you to understand more than just audience demographics.
You Need to Be Integrated
If one person is managing your marketing and another is creating your content, things won’t be integrated for maximum success.
Creating a digital marketing strategy means that you’ll be developing a plan that will help everyone stay on the same page.
Consumers Love Digital
When 60 percent of consumers feel as if they cannot live without their smartphones, you better believe that they’re doing most of their shopping and spending a good chunk of their time, online.
Creating a digital marketing strategy means optimizing the time you have where a visitor is on your site. Can you get them to sign up for a mailing list and purchase something during this time?
A digital marketing strategy makes this completely possible!
Consumers Get to Know Your Brand
Campaigns these days are powerful. Ads now have the potential to be interactive and brands can constantly engage with their users through social media and strategic digital marketing.
How to Create a Digital Media Strategy
With so many options for creating a digital media strategy, where do you start?
We’ve put together a few ideas to help you learn about the endless possibilities.
Consider what will work best for your brand. If you’ve got a product like GoPro whose goal is to create amazing content, why not show off the results through user-generated content. If you have a food-based product, work with a food blogger to develop a recipe.
Here are a few more suggestions:
- User-generated content: the brand works with media created by product users
- Own content: brand creates its own media to be shared
- Influencer content: Brand and influencer work together to create content that can be shared across pages and platforms
- Product tags: Socials like Instagram give you the ability to tag products so users can shop straight from the app
- Blogs: Blogs are a fantastic digital media strategy starting point to get your website showing up in the search results and connecting with readers
- Paid ads and sponsored content: When strategically done, promoting ads and specific content can get a lot of new traffic and followers coming your way
Takeaways
Know your audience! If you don’t yet have a buyer persona, this is a great jumping-off point for your digital media strategy.
Once you know who your audience is, experiment. A campaign that was successful yesterday might not be today. Keep trying until you find strategies that tend to be successful with certain parts of your audience.
Remember that your audience will be made from different groups. Those who find your website via Instagram might not respond the same as those who find it through Pinterest.
Get Started Today
Now that you understand why it’s vital to have a digital media strategy and how to create one, why not let us do the work?
At Sandbox Media, we help clients with anything and everything web.
From SEO optimization, website design, and a digital marketing strategy to making money with Google Ads and social media campaigns, we’re here to help.
Let us take your site to next-level success.
Want to keep learning? We get it. It’s good to do your research. Keep reading!
